Runter vom Gas – Unfallatlas

For the “Runter vom Gas” campaign, Germany’s accident statistics were not to appear as a wall of numbers but as a story you watch unfold. The brief called for an application that breaks national figures down to the visitor’s own federal state, gives those affected a voice, and embeds into the existing campaign website – smoothly, on every device.

A WordPress-based scrollytelling piece, embedded into the campaign website. Six chapters cover casualties and fatalities, accident causes, modes of transport, a comparison of cities and the trend since 1970.

– A map video instead of a map library: the aerial footage does not simply play, its timeline is tied to vertical scrolling – built with ScrollMagic and GSAP. That avoids third-party map tiles and the data they would leak.
– Personal figures: visitors pick their federal state before they start. The choice is passed to the embedded application and surfaces the matching comparison figure in every chapter.
– Custom page-builder elements for the chapter modules, so figures, copy and videos can be swapped without touching code.
– Video testimonials and a knowledge quiz break up the run of statistics.

The application has been live since 2021 and has been updated every year since – new figures from the Federal Statistical Office, new copy, new videos. The current edition shows the 2023 accident figures for all 16 federal states, plus 100 surveyed towns and twelve other European countries for comparison. – A set of statistics became a piece people scroll to the end. – The yearly update is editorial work, not a rebuild. – The 2021 architecture still carries the site – no rebuild, no third-party map service.